As an aspiring fashion designer sooner or later you will meet somebody willing to buy and manufacture your designs. This is a turning point for your career: turning your hobby to something that brings you funds. It is a big moment and it is better to be prepared for it.
I sold my first painting the age of 16 at my first exhibition at school. When a man from the crowd said that he wanted to buy one of my paintings everybody got very excited – my teacher and my parents were very proud. And of course I was the happiest teenager in the world! Not for long though.
As I didn’t know how much I should ask for the painting my teacher advised me to sell it cheap so that the buyer wouldn’t refuse. They told him the price and I got the money. A painting that I have spent over 40 hours drawing was sold for $10! No, I wasn’t happy anymore – I knew that so many hours of hard work deserved more. Please don’t do this to yourself!
HOW MUCH TIME YOU’VE SPENT ON YOUR DESIGN?
It matters if you are selling a doodle you’ve done in the train on your way home or you’ve spent hours reading art history books, making your research and created the design as a result of many days working. The more efforts you’ve put – the more it costs.
WHAT MEDIA DID YOU USE TO CREATE IT?
A factor is also the media you’ve used to create your art. A sketch made with a set of color pencils for $8 would cost less than a sketch made with markers set for $150. The materials are something you need to calculate in the price. This includes the drawing materials (pens, watercolors, pencils) , the paper and the extra materials ( like glitter, textile or anything you like to add to your drawings).
FOR HOW MUCH WOULD THIS GARMENT SELL IN THE SHOPS?
Consider how many pairs of your design will be produced and how much is it likely to be valued in the shops. In 90% of the occasions it would be offensive to sell the design for less than 2x the price of the garment in the stores.
These were just a few rules to keep in mind. Don’t sell your talent cheap. Don’t be afraid to lose a client because if you are good at what you do more clients will keep coming. Believe me – they will !
It took me years to learn to value my work and I would be happy if I can save you the bitter taste of selling your art for less than it’s worth!