Making money from your fashion sketches is such a tempting idea. If you are wondering how and where to sell your fashion sketches, this article is where you should start.
Before even starting to think about selling your fashion designs, I want you to answer these 4 questions below to make sure you are truly ready to be on the market. Answering these questions will allow you to look at yourself objectively and decide whether or not your work is worth buying.
Q1. What’s your background?
You can not expect a million dollars company (or any company in fact) to buy fashion sketches from someone with little or no experience, right? Serious business works with serious professionals and you need to have proof that you know what you’re doing other than your words. Drawing pretty fashion sketches is not enough. If you want to be paid for your designs, you need to do and to know more.
What can you do?
Get a fashion design diploma. If you can’t afford a university, take an online fashion designing course. You need to make sure your skills match the industry standards. You should not have any flaws in the figure drawing – the hands, face, hair, the pose – everything matters to make your design look its best and if you have difficulties with drawing any body part, you should address this problem immediately.
Start reading fashion designing books now. I wrote an article about my TOP 3 fashion books, that I recommend you buy. Watch Youtube videos, read blogs, join Facebook groups, talk to people from the industry. You need that experience!
A key point of drawing professional fashion sketches is understanding garments and their structure. To learn how clothes are constructed you can apply for an internship with a local designer or find someone who knows how to sew and ask them to teach you.
Q2. How do you present your work?
The way you present your artwork is beyond important, it is everything! Low-quality pictures of your fashion design sketches that are dark and blurry won’t get you any sales, believe me. In order to sell any product, it needs to look like it’s worth it.
What you can do?
Forget about cell phone pictures of your artwork and build a professional-looking portfolio. My article 10 steps on how to create a fashion portfolio will give you an idea of how to do it.
Make sure your portfolio shows the diversity of your talent. Show that you know how to create not only model illustration, but also design flats. See what’s the difference here.
Bonus idea: work on your online portfolio. Nowadays you don’t need to create a handcrafted book to serve you as a portfolio. A professional looking Facebook page or Instagram profile can do the job.
Q3. Where do your ideas come from?
The fashion industry doesn’t care about how creative and original your ideas are. They don’t care about the pretty dress you drew. The industry cares about profit. And if their collection is not up with the latest trends they will have fewer sales.
Your designs need to be current all the time.
What you can do?
Research the fashion forecast for next seasons and the Pantone Fashion colors report. The time spent in research is what sets apart professional designing from hobby drawing. An amateur just starts drawing ideas from their heads. Professionals start drawing after hours of research!
Q4. Who is your ideal client?
Each brand has its ideal customer. The ideal customer is an imaginary persona that has a certain age, profession, interests, and lifestyle.
Not designing for an ideal customer will lead to random designs with too little in common. This is a huge mistake and I see it all the time.
What to do?
Build your ideal customer and design for her! Give her a name, character, and interests. When you design always ask yourself if SHE would wear this, and whether it fits with the rest of her wardrobe.
Find a company with the same vibe as your ideal customer and sell your designs to them or research a company’s ideal customer and design with her in mind. The latter is what happens more often in the industry and what professionals are expected to do.
Stop drawing random designs!
Companies don’t buy fashion sketches from just about anyone. Based on your experience and portfolio they could hire you to design for them though. The catch here is that you will need to design new designs based on the fashion forecast that was made especially for the brand’s ideal customer.